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To be a simple analogy, if the "Goat and Big Big Wolf" is the Chinese animation industry Eslite, then Beijing green trees Animation Technology Co., Ltd. wants to build a "Quebec pull" is a GUCCI. This 150-scale Chinese original animation company, took six or seven years, the market had a hand in the story details, lighting, color saturation, and other laws of motion technology ever blame the original cartoon movie young blood. In order to meet international standards of animation to do high-end fantasy, green trees and even in the official production of "Quebec pull" before, the first two years to complete the authentic gucci handbags of background setting, detailed to astronomy, geography, species, culture and history, story Each character has a full life, personal habits and ethnic origin. Eve on-line, CEO Wu Hanqing messages received extreme reactions, and some friends wish her box-office billions of dollars, and some friends can not bet at the box office over 5 million yuan. Theater managers hope that this "film shaped" quickly off the assembly line, to make theater; colleagues hoped to make, "Quebec pull" has become China's domestic animation dig the first shovel youth market. "We want to sell a good fellow." Wuhan Qing said, "Only we can approach this most high-end Maihao, this market will be Me." Following oral: In 1992, our venture of five individuals, only Wu Guanying (green tree art director) art teacher is a person born, I and Wang Chuan (green tree, chairman and creative director) came from two Chinese literature, a large Marina (Marina Yu Qi, President and Chief Technology Officer) and Zhang Jianwei (CFO) is out of the economic system, so we enter this field completely from the industrial point of view, while others regard us as outsiders. Wang Chuan, and Marina was great when the People's Daily reporter, made a national animation market research and found that this is a particularly barren area, no one to do it as an industry. Wu is the vice president of Academy of Art, later Fuwa, Fu Niu, he participated in the design. So he was responsible for art in the green tree, the rest of us will be responsible for market analysis. We first do the first animated film, "Flying Monkey Small", then any connection with the Beijing Youth Channel and a station called "learning to teach Chinese Cat" cartoons, generally one minute at the time 10,000 of the industry costs, Our cost is 1 minute 6000 dollars. But I never thought this film would have a gold medal in a foreign country. This process allows us to learn to understand how it is animated, and also found that cartoon art is important, but its gucci shoes handbags is more vitality. During this period, while we do the animation, while also helping the central station, Film, and many other large domestic media organizations to do the animation front, back overseas for OEM, life is good. But in 2004, industry introduced a an order is not allowed to play outside of prime time animation, to develop their own cartoon. We had to do a pre-sentence: such a policy tilt, many people will not come in to do animation, this market will be chaos for a while. We are the only way to survive is to take the high, go to the international market is the safest. Because as long as you reach this level of quality, we can survive this market is not chaos. R & D: You can only say "number", can not say "I feel so, co-end CCTV's" Monkey King "and the Beijing platform of" Fuwa Olympic roaming mind, "then, we can not take the job. Concentrate on their original R & D, but not the original people of this sophisticated technology to adapt to change, we spent a few years to do the team a big shake-up, and then the first R & D results is the "Quebec pull." In accordance with international market standards, the basis of your art, aesthetic standards, all are extremely professional perspective, but the domestic animation college out of people that they can not accept this. We will let the team practice perspective, drawing, color these basic skills, while the animation out of college who think that this is not important to master the law of motion on the line, so he can not trade back to the origin. We went to the animation is not a pure science background of university graduates, we are now the primary design a clothing college, a car is designed to do. We spent five or six years to develop such a team, most of them are science students. In fact, doing animation, 95% of systems engineering, and 5% is the art of composition, which in China is very difficult. Why Hollywood can be industrialized? Because it has a standard, not by feeling. Disney, Pixar Why strong? In fact, there is a strong research team in support. Sure do, "Quebec pull" before we determine to do a commercial film, not engage in the arts, so do each step to do the market research, asking the country, asking foreign countries, asked toy manufacturers, finished ask your child. We studied the most advanced Japanese animation and found that the Japanese market, the most mainstream, the safest type of film is young blood, all animated in the 80% market share, so the line that the seven princess (referring to the cartoon girl ) do not cover a kid. Youth need to have a blood type animation team, each member has a specific personality, have kindness, loyalty ... in these classic elements, we talk about a letter full of Wisdom and the story of Chinese-style fantasy overhead. Evaluation of your audience, this film all right, the key is to look at your story of the world is not completegucci designer handbags. Such as "Harry Potter", "Lord of the Rings" and some games, the story of racial, national, all systems are complete. Since we do this thing, you do complete. We built a two million word encyclopedia of space-time scale, in 2009 began to do "Quebec pull." Our original content team to number 100 people, to do four operations at 50 people, our country there is no such risk-taking mode. Peers or is a small studio, or is more than 1,000 factory assembly line. Typology of Japan, but in fact the United States in operations management and management, we are learning to Pixar, Disney Pixar animated film after the most profound influence on the company, they started to put the core of the original knowledge hold property in their own hands. We thoroughly studied the domestic cartoon nose Zu Wanshi three brothers, Miyazaki Japan, the United States, Disney and Pixar. Hayao Miyazaki Studio is doing more than 100 original, nearly 100 people doing marketing. But they are the whole team run around a Hayao Miyazaki, Miyazaki gone on over this company. Japan's animation industry is very good, cartoonists, publishers, toy manufacturers are very fat, but the animation team in the whole industrial chain can only get 10% of revenue, because they do not have intellectual property rights.

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